Case Study

Wheeldon Opticians

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Wheeldon Opticians

James Wheeldon:

This is the first time that there has been really any involvement with anybody outside of the family for 100 years because you do what’s best for the business.

For me, I’m delighted that I’ve done it. My name is James Wheeldon, I obviously work at Wheeldon Opticians, I’ve worked in the business now for nearly 30 years.

A dispensing optician by trade-in with the patients but at the same time with three practices there’s a lot of day-to-day running of the business.

Wheeldon Opticians

James Wheeldon

I think Covid for me was an opportunity really to sort of reset the balance and to think about how it was going to change the market, the business, how we come out of it, how do we come out of it stronger?

That’s when I sort of thought more about a longer-term business strategy. So I’ve got a friend outside of work who’s an optometrist who had made the switch to the Hakim Group back in 2016 and I’d seen her occasionally and asked her how things had gone so it was always at the back of my mind.

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